Nielsen Global Online Consumer Confidence Survey
Global Consumer Confidence Flat, Pessimistic Global online consumer confidence increased +1 to 89, after 7 consecutive quarterly declines. However, confidence decreased in 35 of 56 global markets measured. The economy, political stability, and increasing food prices were the top 3 global concerns. e survey, conducted between November 23 and December 9, 2011. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism.
Key Findings
● Consumer Confidence around the world increases one point to 89
● China confidence increases four points to 108
● Confidence declines in 24 of 27 European markets
● More than half (52%) describe finances as excellent/good
● 65% think it is not a good time to buy
● U.S. consumer confidence index increases 6 points to 83
Global Online Consumer Confidence The current reading of 89 (+1) is just below the chart average of 89.7.
Global Online Consumer Confidence by Region Asia Pacific was highest at 99 (+2) followed closely by Latin America at 98 (+1). Middle East/Africa continued #3 at 95 (-1), followed by North America at 84 (+5), and Europe at 71 (-3).
Confidence by Country India continues as the most optimistic country at 122 (+1), followed by Indonesia 117 (+3), Philippines 117 (+5), Saudi Arabia 113 (-7), Brazil 112 (0), and China 108 (+4). Hungary continues as the most pessimistic country at 30 (-7), followed by Portugal 36 (-4), Greece 41 (-10), Croatia 43 (+3), and South Korea 46 (+6).
U.S. Consumer Confidence Drops Consumer confidence in the U.S. increased +6 to 83 in Q4 2011, from 77 in Q3 2011, 78 in Q2 2011, and 83 in Q1 2011.
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